Are you looking to get creative with your gift wrapping? Here are 5 incredible ideas to make your gift packaging more creative.
Gift wrapping has become more than just wrapping a gift and tying a bow. The box itself can be a part of the gift today. With a well thought out package, a simple product can have a luxurious, personal and memorable feel. Whether it is selecting the proper sizes or putting in windows, colors, inserts, and even seasonal artwork, the possibilities are endless to transform plain, ordinary packaging into one that keeps customers eyes on it.
The best tips for upgrading gift packaging are to use the right box size, try out a new luxury color, incorporate windows to show the product, design for the season, use luxury structures and personalize the gift wrapping.
1. Choose the Right Box Size for a Better Presentation
The first step to gift packaging that looks great is choosing a box that is designed to accept the item being wrapped. Giving a gift in a too big box can make the gift look lost and too tight a box can harm the gift or make it hard to open.
The size of boxes is often specified as length x width x height. All of this is achieved by measuring the product prior to selecting packaging, to ensure a good fit and to prevent unnecessary air pockets.
A small gift box can serve as a neat and compact present for smaller items like jewelry, candles, accessories or small cosmetics. When the product is designed to be fitted tightly, it is a good idea to check the dimensions of the small gift box.
If you’re shipping medium-sized products, you might need medium gift box dimensions, and for clothing, gift sets, larger accessories and several items, you may want to use large gift box dimensions.
To simplify the selection process, compare different options by checking out their features using “see box sizes chart at a glance”. A size chart can provide businesses with a quick reference when comparing sizes and determine the appropriate packaging for the product.
Why does size matter?
- Improves product protection
- Minimizes excess space;
- Makes it easier to carry the box
- Produces more aesthetically pleasing presentation
- Helps control packaging material usage
The right dimensions are something that can make a huge difference in the look of the gift, but it is an easy change to make.
2. Play with Advanced Colours
One of the fastest methods to alter the character of gift wrapping is to alter the color. The appropriate colour can add an elegant or luxurious touch to a box.
The brands seeking a more elegant and high-quality look will find black gift boxes to be a great choice. However, perfumes, watches, men’s grooming products, jewelry and corporate gifts make a wonderful choice for black packaging. The luxury effect can be further accentuated with gold or silver details.
Additionally, white gift boxes can make a clean design as well as an uncluttered look. The products can be white-packed for any wedding item, skin care, cosmetics, baby gifts etc. and modern lifestyle products. However, make sure that your logo should be simple and elegant.
Other colours may be chosen on the basis of the brand or the event. The pastel colours might be used for feminine products, lively colours can lead to a playful look and earthy colours can strengthen a natural or sustainable product position.
The aim is not to use too many colours. However, using a limited and consistent colour palette can make things look more professional.
3. Add Windows to Let Customers See the Gift
Adding a clear window is one of the best ways to revolutionize gift packaging. Gift boxes with windows offer customers a better view of the product without having to open the package.
This feature can be especially beneficial if the product is visually appealing. Product visibility can be used for chocolates, candles, handmade products, cosmetics, accessories, and decorative items.
There are multiple designs for windows. It can be:
- Square
- Rectangle
- Circle
- Heart-shaped
- Custom die-cut
The shape should complement the product and overall box design. For instance, a heart-shaped window can be effective for packaging items that are sold around Valentine’s Day, and a clean rectangular window can be ideal for high-end retail products. They’ll see the contents before the box is opened but still get that feeling of anticipation when opening it.
4. Making Seasonal Packaging Designs
Around holidays, special events, gift-giving etc. the packaging that changes seasonally can be helpful to rejuvenate a product’s look.
An example of a popular one is Christmas present boxes. Traditional Christmas colors, snowflakes, stars, trees, ornaments, ribbons, or other Christmas motifs can be used in Christmas packaging.
Seasonal packaging doesn’t have to be just for Christmas though. Other designs may be produced for:
- Valentine’s Day
- Eid
- Mother’s Day
- Father’s Day
- Birthdays
- Weddings
- Anniversaries
- Corporate events
Seasonal packaging can help make products more relevant to a specific season. It also can help the customer make purchases for gift giving instead of their own.
5. Upgrade Packaging with Premium Styles
The customer experience can be totally changed by altering a gift box’s style. The rigid box style such as magnetic closures, drawers, sleeves or inserts are options for premium brands, instead of a simple fold carton.
Rigid gift box sizes come in various sizes so that you can offer a wide range of products and gift sets. The rigid boxes offer a premium look and feel of the box, and are sturdier and harder.
They are particularly suitable for:
- Perfumes
- Jewelry
- Watches
- Cosmetics
- Chocolates
- Corporate gifts
- Luxury accessories
- Premium gift sets
For instance, a perfume gift box can be made by adding inserts that keep the perfume bottles secure. This enhances not only product protection but also product presentation.
Also, a magnetic closure can be a memorable one. Once the lid opens seamlessly and exposes a neatly placed product, packaging becomes a component in the customer experience. Another interesting choice is a drawer style box. The inner tray may be pulled out with a ribbon or pull tab for a beautiful reveal.
The presentation of premium structures can be an important part of the perceived value for certain products and may cost more than basic boxes.
